Tell a Friend

Enter address:


CRISIS GURU

Got an Urgent Question for Jim Now?

Send it to crisisguru@e911.com. Jim will respond by phone or e-mail.

Event Details
Rebuilding Corporate Trust and Integrity: The Crucial Role of the Communicator
Register Online Now!
 
Wednesday, December 17, 2008
Event ID: 13935
5:00 PM - 6:30 PM GMT
12:00 PM - 1:30 PM US Eastern
11:00 AM - 12:30 PM US Central
10:00 AM - 11:30 AM US Mountain
9:00 AM - 10:30 AM US Pacific

Presented by

James E. Lukaszewski, ABC, APR, Fellow PRSA, CCEP

Additional Information

Summary

This is a program about building and busting trust.  Unlike reputation, which is really a public relations concept, trust is a management word, concept, and frequently a balance sheet item.  To quote James Burke, former CEO of Johnson and Johnson, "Institutional trust is palpable, bankable, and marketable."  This program will examine the crucial processes and requirements for rebuilding trust once damaged or broken.
 
Using recent cases from the news, and those suggested by participants, Jim Lukaszewski will subject these scenarios to a rigorous and interesting analysis, and let the chips fall where they may.  When employees are upset, trust problems are a root cause.  When customers have problems, trust failure and broken promises are the culprits.  When the public loses confidence in public officials or processes, trust loss is a major factor.  And when trust fails or is lost, only communication based on appropriate, sometimes dramatic remedial behaviors can recapture what was lost.
 
Trust is the most fragile and vulnerable ingredient in any relationship.  When trust is lost or damaged, there are serious ongoing challenges to building and re-establishing positive relationships with customers, allies, colleagues, government, and employees.  There is a pattern of trust busting behaviors that, when they happen, also raise questions about individual or organizational integrity.  Trust is the glue that holds relationships together. 
 
While communicators often fancy themselves as the "corporate conscience of their organizations," but this is rarely a role top management or employees tend to assign to the communications function.  Yet, the reality is that, of all staff functions, including the compliance and law departments, it is the communicator who has the potential to play the most significant role in rebuilding and maintaining trust and integrity.
 
Failure to communicate is the single most pervasive reason that trust, once lost, is never fully regained.
 
This program is designed to present a framework and format for practitioners to understand and advocate sensible, powerful, and useful ways for getting organizations and leadership back on track once behavior and trust have gone into the ditch.
 
Program Objectives
  • Understand the power of trust as a management imperative.
  • Decide which role communications will play - corporate conscience, corporate do-gooder, management surrogate, respected advisor.
  • Overcome internal resistance to ethical and inappropriate behavior.
  • Learn from the mistaken and untrustworthy behavior of others.
  • Establish your own personal trust platform, your value system, aspirations, and virtues.
  • Learn the patterns that indicate the presence of trust busting and unethical behaviors.
  • Examine ways to prevent, detect, preempt, or deter trust lapses.
Questions This Program Will Answer
  • How do I help overcome management's inherent skepticism about avoiding bad behaviors "when necessary"?
  • What are the indicator behaviors that threaten trust in my organization?
  • Does trust matter that much?
  • What do I do when our problem is untrustworthy people at lower levels, but the boss likes them?
  • How have companies that suffered from trust lapses regained credibility?
  • What if my boss just doesn't get it?
  • What if my boss is really a bad person?
  • When trust busting behavior is present, encouraged, ignored, or facilitated, what are my options?

Unable to Attend?

Cancellation Policy

Registrants cancelling 10 days or more before the live program date will receive a full refund, those cancelling less than 10 calendar days from program date will receive a 50 percent refund.

Product Return Policy

All audio recording purchases are final.
Register Online Now!