Presented by

Presented by
 

Lisa Ferguson, Director Community Affairs, Check$mart
Deborah Reyes, Senior Director, Government Affairs, Advance America
Alex Rodriguez, Ethnic Marketing Consultant & President, Diversity Consulting Group
Bill Shackelford, Diversity Consultant & President, IEC Enterprises

Summary

• good community relations can improve your company's public image;
• to develop effective community outreach programs;
• community outreach efforts can support your work with policymakers; and
• how to develop mutually beneficial partnerships with minority organizations.

• details of their community outreach programs;
• best practices and "do's & don'ts" of community outreach; and
• outreach strategies for small, medium and large companies.

• Company Presidents/CEOs
• Public Relations Staff
• Community Affairs Staff
• Government Affairs Staff