You know about MySpace and Facebook. You've created a Twitter account and perhaps even dabbled with blogs. What's next? Now that you're aware of the different social media platforms, it's time to figure out how your organization can get these online communities working for your benefit. In this 90-minute web seminar, award-winning social media evangelist Aaron Uhrmacher will walk you through the steps to find the people most interested in your organization, harness their passion and connect them to build an online community that benefits your organization's brand.
 
We'll explore how communities form, the tools you can use to identify them and what it means for a company to participate in online social networks. In addition, we will look at case studies from organizations that have successfully connected with their community and a few that haven't. By the end of this presentation, you'll have a basic understanding of what your organization needs to do to effectively engage your audience and the resources to get started!
 
In this session, you will learn:

 
Intended audience and purpose
This seminar will help you identify and engage your company's community in blogs, social networks and on Twitter, and measure success of your online outreach.
 

About the Presenter
 
Aaron Uhrmacher has worked with many of the world's largest brands to create successful online community engagement strategies across platforms ranging from blogs to virtual worlds and everything in between. His expertise in social media communication has positioned him as a trusted advisor for clients like Cisco, MTV, Lenovo, Xerox and others. He consults on topics such as social media policy creation, internal best practices, Twitter for business, blogger relations and online corporate positioning.   
 
Uhrmacher received the 2007 Young PR Professional of the Year award by PRWeek and was named one of the industry newsletter's "Top 10 Rising Stars." In addition to his writing for the popular social networking blog Mashable, you can follow him online via Twitter (twitter.com/aaronu) or on his blog, DISRUPTology (http://disruptology.com).

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