Calendar Recordings

ABA Information:

1-800-BANKERS


Event Details
Winning The War For Deposits
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Wednesday, April 1, 2009

Presented by

  • Jim Burrows, Senior Vice President, Marketing Director, Sandy Spring Bank
  • Mary Beth Sullivan, Managing Partner, Capital Performance Group, LLC, Washington, DC

Summary

The challenge of deposit funding is acute for most banks across the country.  Intense price competition, driven in part by large, distressed banks, will continue as long as profit pressures continue and the economy remains weak.  Winning the war for deposits requires new pricing, product innovation, targeting and marketing strategies.

Additional Information

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