In this live video simulcast, experts put shape around the magic behind viral marketing. Guy Kawasaki and Andy Sernovitz will lead a lively discussion with a panel featuring National Geographic's Brendan Hart, California Tortilla's Stacey Kane and Return Path's Stephanie Miller. This diverse and well-rounded group will discuss how they position themselves or their clients well for firestorms of buzz, sales and cred.
 
You'll Learn how to use social media to: