Tell a Friend

Enter address:


CRISIS GURU

Got an Urgent Question for Jim Now?

Send it to crisisguru@e911.com. Jim will respond by phone or e-mail.

Event Details
Media Coaching for Media Coaches: Insights on Shaping the Spokesperson’s Character, Content, Charisma, and Leadership
Register Online Now!
 
Wednesday, September 29, 2010
4:00 PM - 5:30 PM GMT
12:00 PM - 1:30 PM US Eastern
11:00 AM - 12:30 PM US Central
10:00 AM - 11:30 AM US Mountain
9:00 AM - 10:30 AM US Pacific

Presented by

James E. Lukaszewski, ABC, APR, Fellow PRSA

Additional Information

Summary

This seminar is among the most heavily attended of all Jim Lukaszewski's programs.  Jim will walk participants through the structure, technique, and substance of a model content-driven one-day media coaching experience.
 
You'll hear a top practice leader in our field describe his strategy and why he is invited to coach and train top executives.  Jim Lukaszewski will demonstrate an important scripting technique for achieving communications objectives that will confirm for you the importance of scripting all spokespersons - from CEOs to first-line supervisors.  If you follow Jim's approach, you will more actively involve spokespersons in the preparation and rehearsal process, while at the same time building confidence and better content.
 
Media coaching is a very powerful form of leadership coaching.  Leadership is about character, charisma, and the ability to have and manage followership.  Followers choose the leaders they follow.  Jim Lukaszewski's unique approach blends both leadership and media savvy together in a way that can take you to the next level of relationship with those you teach and coach.
 
While this program is predominantly about media coaching, Jim's distinctive leadership development style rings true and is extremely valuable to executives looking for practical leadership assistance.  Your executives will be very pleased and pleasantly surprised to get it from you.
 
Questions This Program Addresses
  1. How can I convince my boss, who really needs help, to accept media training?
  2. How can I, with a straight face, tell my boss that I'm going to help him be a better leader?
  3. How long should coaching sessions be?  How often should executives be coached?
  4. Is it necessary to "ambush" attendees to get their attention?  What are the downsides?
  5. Just how important is non-verbal communication?
  6. How does what you do differ for professional groups, e.g., lawyers, engineers, or doctors?
  7. How can we help a new CEO, from outside the United States, who is very difficult to understand?
  8. How do spokespersons regain control from a hostile or deliberately inflammatory interviewer?
  9. How do you reconcile the differing advice between legal counsel and the communicator/coach?

Unable to Attend?

Cancellation Policy

Registrants cancelling 10 days or more before the live program date will receive a full refund, those cancelling less than 10 calendar days from program date will receive a 50 percent refund.

Product Return Policy

All audio recording purchases are final.
Register Online Now!