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Event Details
The Modern Print Production
Register Online Now!
 
Wednesday, January 13, 2010
5:00 PM - 6:30 PM GMT
12:00 PM - 1:30 PM US Eastern
11:00 AM - 12:30 PM US Central
10:00 AM - 11:30 AM US Mountain
9:00 AM - 10:30 AM US Pacific

Presented by

Steve Crescenzo
Principal, Crescenzo Communications
IABC All-Star Speaker

Summary

You didn't throw away your radio when you bought a TV, did you? Likewise, organizations shouldn't kill print just because they have a bunch of online communication tools. Done properly, print can be a powerful tool for reaching, educating, motivating, and engaging your audience. But you have to adapt it to an increasingly online, Web 2.0, social media-driven world. In this fun Webinar from noted communication expert Steve Crescenzo, you'll learn:
  • The true value of print: What a good print publication can do for you that all the online tools in the world will never accomplish;
  • Which content belongs in print . . . and which belongs online;
  • How to write for the modern print vehicle--when attention spans are dwindling, and nobody wants to read anymore (or so they say);
  • How to use your print publication to market, support, and improve your online communication vehicles;
  • How to make the case for print with cost-conscious executives.
Intended Audience

For internal and external communicators looking to improve their online communication efforts through social media tools, two-way communication opportunities, multimedia channels, and writing for Web 2.0 tactics and strategies.
 
About the Presenter
 
Through his work as a consultant, writer and seminar leader, Steve Crescenzo has helped thousands of communicators improve both their print and electronic communication efforts. Recognized as a leading expert in employee communication, Crescenzo presents three popular workshops - Strategic Employee Communication Vehicles, Integrating Print and Online Communication Vehicles, and the Master Class of Employee Communication - and a new one-day seminar, Creative Communications: Taking the Next Step.
 
Crescenzo has also presented at IABC's International Conferences and numerous IABC chapter and district events throughout the U.S. and Europe. He was the No. 1 rated speaker at IABC's International Conference in 2002 and 2008, and has been an all-star speaker at the conference for the past four years. Crescenzo also writes a regular column for Communication World.

Cancellation Policy

Event registrants may cancel their registration without penalty anytime prior to the start of the event.

Product Return Policy

All audio recording purchases are final.
Register Online Now!