Heidi Sullivan, Vice President of Media Research for Cision

From the growth of social media and television to the decline of print media to the rise of citizen journalism, determining the ideal media mix for your campaign is becoming increasingly difficult. How do you find time for it all? Is it better to be on YouTube or Facebook? Should you cut back on pitching newspapers to participate in conversations on Twitter? How can you reach multiple media types with the same campaign?
 
This session will show you how to determine where your campaign will be most successful in the media mix, offer insight into current trends in social media, explore ways to save time by reaching out across media platforms and present real-world case studies and examples of campaigns that target the right mix.
 
Takeaways:

 

Heidi Sullivan is the Vice President of Media Research for Cision. She oversees all research of print, Internet and broadcast media. She joined Cision in 2004. Heidi was formerly an editorial manager for a firm that produced regional business magazines, an account executive at a PR agency and an editor and media researcher for a major newswire service. She is a host of the popular Cision Social Media Webinar Series and a blogger for Cision Blog. 

 

 

 

About our Sponsor
The Master of Arts in Communications and Technology (MACT) offers a theoretical, historical and practical examination of communications in the era of the Internet. Offered by the University of Alberta, one of Canada's premier research universities, the MACT attracts communication professionals from leading organizations, including the United Nations, the Government of Canada, and Microsoft. Our students reside and work across Canada, the United States and around the world.

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