Change the Product Development Paradigm
Featuring Harvard Business School Professor Stefan Thomke, who will debunk common product development myths, provide guidelines for overcoming them, and change the product development paradigm.
Why do companies often struggle to bring product development projects in on time and on budget? And, how can companies better manage their product lifecycle to achieve greater success and competitive advantage?
In his Harvard Business Review article "The Six Myths of Product Development," Harvard Business School Professor Stefan Thomke identified six common fallacies that cause product development delays, undermine quality, and raise costs--and provided practical guidelines for overcoming these common fallacies.
On November 8, in a complimentary, interactive Harvard Business Review webinar, Thomke will discuss and debunk these common product development fallacies, share practical guidelines for overcoming them, describe how companies can use PLM and other tools to improve their product development ROI and achieve competitive advantage—and fundamentally change the paradigm for product development.
To get started in dramatically improving your product development processes and results, join Professor Thomke and HBR on November 8.
About the Speaker
Stefan H. Thomke
William Barclay Harding Professor of Business Administration
Harvard Business School
Stefan Thomke, an authority on the management of innovation, is the William Barclay Harding Professor of Business Administration at Harvard Business School. He has worked with US, European, and Asian firms on product, process, and technology development, organizational design and change, and strategy.
Since joining the Harvard faculty in 1995, Professor Thomke has taught and chaired numerous MBA and executive courses on innovation management, R&D strategy, product & service development, and operations, both at Harvard Business School and in individual company programs in the United States and abroad. He is chair of the Executive Education Program Leading Product Innovation, which helps business leaders in revamping their product development processes for greater competitive advantage, and is faculty chair of HBS executive education in India. Professor Thomke is currently on the core faculty of the General Management Program (GMP) and has previously taught in the Advanced Management Program (AMP). Previously, he was faculty chair of the MBA Required Curriculum and faculty co-chair of the doctoral program in Science, Technology and Management (S,T&M).