Increasing the Productivity and Profitability of Your Practice and ASC Through Your EHR
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Wednesday, February 26, 2014
2:00 PM - 3:00 PM US Eastern
1:00 PM - 2:00 PM US Central
12:00 PM - 1:00 PM US Mountain
11:00 AM - 12:00 PM US Pacific
7:00 PM - 8:00 PM GMT


About 40% of practices are currently using electronic health records (EHR) in their clinic. A majority of those have complained that using an EHR increase costs and decrease efficiency and productivity in the workplace. This one-hour webinar presents ways to avoid the drawbacks that some practices and ambulatory surgery centers (ASCs) have experienced after implementing an EHR system. At the end of the webinar, attendees working in practices, in ASCs or both will learn ways to optimally use their EHR system in order to simplify workflow and improve the bottom line.

Topics covered are relevant to both clinics and ASCs and include:

  • The challenges and costs associated with EHR
  • How to maximize the use of your EHR
  • When and why to use an EHR
  • How to increase productivity and efficiency
  • How EHR can improve patient satisfaction
  • How EHR can improve workflow conundrums such as scheduling, registering, charting, billing and reporting
  • How EHR can actually contribute to cost savings

Register today to ensure that you and your staff are maximizing the benefits of having an EHR system.

Who should attend
Ophthalmologists, administrators, managers and other staff members?

About the American Academy of Ophthalmic Executives (AAOE)
AAOE, a division of the American Academy of Ophthalmology, is the leading membership organization for ophthalmic practice management and coding solutions. Learn more at

The Outpatient Ophthalmic Surgery Society, the only medical society dedicated exclusively to the interests of the ophthalmic ASC community partnered with AAOE in the development of this program.

Presented by

Albert Castillo is the director of business and financial development at San Antonio Eye Center and the executive director of South Texas Total Eye Care. Albert also serves as  the OOSS Member Services Consultant. Albert has 12 years' experience in ophthalmology and has presented on many business topics important to the ophthalmic profession. He is currently helping more than 40 ophthalmologists in the San Antonio area with many aspects of practice and financial management both in clinical and ASC settings. Albert is a former board chair of the American Academy of Ophthalmic Executives and a former board member of the Outpatient Ophthalmic Surgery Society. He has a bachelor's degree in management and accounting.

Denise Fridl, COT, COE, OCS, is the chief performance officer of Asheville Eye Associates where she has worked for over 20 years.  Denise oversees the operations and performance for nine offices, 18 doctors and 178 staff using the principles of "lean management" and "process improvement management." Denise has presented at Academy conferences on EHR implementation, meaningful use and "lean management." She has a bachelor's degree in mathematics from the University of North Carolina, Asheville, and is certified in "process improvement management."

Lou Sheffler is the co-founder and chief operation officer of American SurgiSite Centers, a consulting, management and software services company. He is responsible for all clinical operations of multiple outpatient surgical centers in the Northeast. Prior to co-founding American SurgiSite Centers, Lou served as president of Medical Consulting and Supply Group and unit management administrator at Englewood Hospital, both in N.J. Lou is a graduate of C W Post College in N.Y. where he earned his bachelor's and master's degrees in Hospital Administration. Lou serves on the Board of Directors of OOSS.

Cancellation Policy

There is a $25.00 non-refundable registration fee for all cancellations received by 2/19/14. After that date refunds will not be issued. In place of the refund you will have the option to have the CD or on demand webcast.

Unable to Attend? Order the Recording

Order the online multimedia recording, downloadable MP4 or CD-ROM with synchronized PowerPoint slides and audio. Online multimedia and downloadable MP4 recordings will be available two business days after the event; CD-ROMs will be shipped within seven to 10 business days.
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