Communicating in a Crisis: 8 Cardinal Rules for Survival
Wednesday, October 30, 2013
Tim M. Strickland, FACHE, APR
Director, System Communications, PeaceHealth
Susan M. Alcorn
Senior Vice President, Jarrard Phillips Cate & Hancock, Inc.
Turn your next crisis to your advantage
The way an organization handles a crisis often influences public reaction more than the crisis itself. This webinar will teach you the eight cardinal rules to keep the trust your organization has worked hard to earn. By understanding and practicing these principles, you will be ready to minimize the damage from the next crisis, quickly restore trust, and even turn the crisis to your advantage.
With an emphasis on real-life case studies, Tim M. Strickland, FACHE, APR, and Susan M. Alcorn will equip you with a step-by-step crisis survival guide. Key concepts include the basic elements of a crisis communications plan, staying true to your organizational values, and empathy as a component of crisis communications. You'll also learn the importance of being the first to tell the story and see how leaders' actions and attitudes can be powerful messages.
You'll also learn:
Who Should Participate:
C-suite executives; marketing, public relations and communications executives; risk managers; legal professionals; human resources executives; and compliance officers
To cancel your webinar registration, please contact KRM Customer Service no less than 14 days prior to the program to receive a full refund. If you cancel registration less than two weeks prior to the webinar, you will receive a credit or a refund, less a $50 processing fee. (A credit can be used toward any ACHE educational offering within one year of issue.) Once the webinar begins, no credits or refunds will be granted and all fees will be forfeited; however, you may register a substitute attendee prior to the conference if you cannot attend. Call KRM at 1-800-775-7654 with registration changes.