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Dan Heath Presents Strategy and Messaging: Making Your Ideas StickFeaturing Dan Heath, communication expert and bestselling author, Made to Stick: Why Some Ideas Survive and Others Die |
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| Dan Heath Presents Strategy and Messaging: Making Your Ideas Stick | ||||||||||||||||
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Thursday, August 28, 2008
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Featured SpeakerDan Heath is the co-author, along with his brother Chip, of the New York Times and Wall Street Journal bestselling book Made to Stick: Why Some Ideas Survive and Others Die. Dan co-authors a monthly column for Fast Company magazine and serves as a Consultant to the Policy Programs at the Aspen Institute. He has taught and consulted on the topic of "making ideas stick" with organizations such as Microsoft, Macy's, Nestle, and the American Heart Association. Before joining the Aspen Institute, Dan conducted research and wrote case studies for Harvard Business School. More recently, he worked and taught in the executive education division of Duke University. Dan is also the co-founder of a new-media learning company in Austin, Texas, called Thinkwell, which will celebrate its 10th anniversary this fall. Dan received a B.A. from the University of Texas and an MBA from Harvard Business School. Virtual Seminar Overview In this era of ever-tougher competition, your company's greatest asset is its managers. Why? They've got stellar ideas for new strategies that will leave rivals scrambling; for innovative products that will wow customers; and for fresh ways of doing business that will attract top talent, slash costs, and burnish your bottom line.But even the best idea won't make a difference if a manager can't "sell" it--can't get people to embrace it, remember it, and act on it. Let bestselling author and communication thought leader Dan Heath show your managers how to make their ideas "stick" for maximum business impact. Dan reveals the six principles that distinguish ideas that thrive from those that die:
For each principle, Dan provides a wealth of examples of how real people have made great ideas sticky--in endeavors as diverse as business, entertainment, public health, and education. Don't let your managers miss this opportunity to capture critical insights for crafting--and communicating--high-impact ideas. Who Should Attend
Benefits of Attending
Free to all Registrants This program's interactive format enables registrants to immerse themselves in the concepts and practices they'll need to put their ideas forward--and make sure those ideas deliver as promised. But the virtual seminar is only the start of their learning experience. Registrants have a vital opportunity to further enhance their learning through the Four-Week Focus. Each registrant receives a copy of the book Made to Stick, an executive summary of the book, and a comprehensive study guide that helps them work through the book's sections and start putting their new knowledge to work immediately. Make copies of the Executive Summary and Four Week Focus Guide for your entire team. It's a great way to train managers. Through this systematic four-week program, your managers will not only master the concepts presented by Dan Heath. They'll also begin quickly applying their knowledge to their own workplace challenges.  Recent Attendees:  As Featured In:  Cancellation PolicyEvent registrants may cancel their registration without penalty anytime prior to the start of the event. | ||||||||||||||||
