Genevieve Haines, Director of Integrated Communications at UCLA

First it was MySpace, then Facebook, then Twitter.  What's next?  Forget racing to keep up with the next big thing -- learn the fundamentals of social media so you'll feel comfortable no matter what the medium.  By looking at university research, trend forecasts and case studies, get a big picture perspective on how social media is changing the way audiences are getting information and making decisions.  Take away practical, no-nonsense tips on building a social media strategy that delivers a better understanding of customers, new ideas, greater engagement and efficiency, and credibility in a crisis.

 

 

Genevieve Haines, Director of Integrated Communications at UCLA, is a marketing and public relations professional specializing in high-profile campaigns for large organizations.  In two years, Genevieve built the University's social networking presence from non-existent into a nationally recognized leader.  High points include YouTube's selection of UCLA's channel as a beta-test site and case study, recognition in The Wall Street Journal, and creation of Facebook pages for the University and its Chancellor.

Prior to joining UCLA, Genevieve spent a decade at a Los Angeles public relations firm handling public and private sector accounts including the State of California and Kellogg's.  Her professional Internet experience began in 1994 when she served as a White House intern in Presidential email. Genevieve was guest faculty at the 2009 Big Ten Fund Raisers Institute, presenting on social media.

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