HIPAA does not need to hinder your fundraising efforts.  Learn how to help your institution raise money and comply with HIPAA guidelines, while enhancing donor relationships. You will learn the basics of HIPAA in relation to fundraising programs. In addition, you will be provided valuable tools and steps to help you work with your  legal department and leadership.  You will become familiar with Scott & White Healthcare's Legacy Guest program which has proved to be a highly effective vehicle to raise funds in a hospital environment.

 

 

Matthew G. Wright, J.D., CFRE, is director of corporate and foundation relations at Scott and White Memorial Hospital.  He is the former CEO of the Mid-Tex American Red Cross. Wright received his law degree from Texas Weslyan University School of Law and is a frequent speaker on nonprofit compliance and governance. Matthew is the 2007 AHP Journal Professional Paper Competition Winner.

 

Susan Fergus, RN, is the director of the legacy guest program for
Scott and White Memorial Hospital. Susan has served in various capacities in the hospital system and in the delivery of patient care.  Ms. Fergus was responsible for the development and launch of the Legacy Guest program.