Managing Risk in Meetings: How to Reduce Exposure and Increase Savings
1:00 PM - 2:00 PM US Eastern
12:00 PM - 1:00 PM US Central
11:00 AM - 12:00 PM US Mountain
10:00 AM - 11:00 AM US Pacific
5:00 PM - 6:00 PM GMT


For many organizations, meetings represent one of the largest categories of unmanaged, indirect spend. In this session we'll discuss 7 key areas of risk and how they show up in the meetings category, provide you with key questions to start the meetings management conversation in your organization, and explore how better managing your meetings can reduce your exposure and increase savings. You'll also hear examples of how clients have found value at every stage of meetings management.
Learning Objectives:
  • Identify risk in 7 key categories
  • Understand the consequences that could occur if risk isn't managed properly
  • Learn what questions to ask within your organization to start managing risk exposure
  • Gain best practices on how to start managing your meetings right now


Debi Scholar, President of Scholar Consulting Group and author of SMM: The Strategy Quick Reference Guide, and co-author of the Strategic Meetings Management Handbook consults with organizations, associations, education facilities, and suppliers on T&E, strategic meetings management, travel management, and virtual meetings. She created the meeting industry's first SMM Maturity ModelĀ© and her blog, T&E Plus, has been viewed over 28,000 times. Debi was selected as the one of the top 20 Changemakers in the Industry, one of the Business Travel News Practitioners of the Year and one of the VIPs in the Strategic Meetings Management Industry.  She contributes to and Business Travel Executive magazines regularly. Debi edited the Travel Policy in the Business Travel Buyer's Handbook, a reference guide used globally by thousands of organizations. In addition to volunteering thousands of hours to co-chair the GBTA Groups & Meetings Committee, the GBTA Foundation and MCAF, Debi managed the PricewaterhouseCooper's SMM Program for over 2,000 meetings, a budget of over $200M and she was the first Meeting Director to have included Virtual Meetings under her direction back in 2002. She went on to become the PwC Travel and Entertainment Consulting Lead and worked for the firm for 13 years. Debi's designations include CMM, CMP, GLP, CTE, SSGB, and CTT.
Yma Sherry is Vice President of Meetings, North America with American Express.  She leads the Strategic Account Management team for Maxvantage as well as the operations team for the American Express middle market meetings solution, MEETINGS EXPERT. 
Yma has 20+ years of senior leadership experience in the travel industry - 10 years in senior operations roles and 10 years leading account management teams for large-cap, global clients. She joined American Express in 2003, as part of the Rosenbluth International acquisition.  She led the Business Travel Large Market Segment for 4 years, and then spent 2 years in Global Commercial Card as a Vice President within the Global Client Group. Yma joined the Maxvantage strategic alliance as Vice President of Operations at start-up, in September 2009.  She assumed her current role two years ago.  Yma's Strategic Account management Team serves as client advocates, helping clients optimize their meetings programs, ensuring high quality events, high level savings, risk mitigation and transparency. 
Yma holds a Bachelor of Science Degree in Business from Rosemont College in Philadelphia. She recently earned her Strategic Meetings Management Certification from the Global Business Travel Association.  She resides in Philadelphia, PA.
John Yuva
John serves as the editor of Inside Supply ManagementĀ®, the flagship publication of the Institute for Supply ManagementĀ® and the authoritative resource for supply management executives in companies of all sectors, shapes and sizes.
John has worked in the publishing industry for more than 15 years - both in newspapers and trade publications. He began his career at ISM in 1999 as a senior writer, and was recently promoted to the role of editor.   John holds his degree in English from the University of Northern Iowa.