Event Details

Presented by

Dr. Beverly Kaye


In an economic crisis, organizations are often forced to downsize, restructure and freeze hiring and budgets. But if efforts at stabilizing or saving the business are to succeed, managers must secure the talent, energy, loyalty and hard-work of the employees who remain. Both during the transition and after the economic dust has settled, those organizations that continue to engage and develop their people will be the ones that survive the uncertainty and out-perform the competition.
The Kept-On Workforce Can't Be Taken For Granted

Dr. Beverly Kaye is a renowned expert on engaging and developing people. Her latest work with organizations shows that even top companies are grappling with the difficulty of maintaining the productivity and commitment of their kept-on workforce. Indeed, the research on productivity and leadership indicates that 75 percent of the survivors of layoffs acknowledge that their productivity has declined, and believe that their organization's customer service and product quality has worsened, too.
What can we do to stop the bleeding? The prevailing belief among many managers and executives is that kept-on workers should be glad they still have a job. They assume that survivor employees have no place to go, and no alternative but to keep their heads down and focus compliantly on their work, regardless of how they're treated or what is asked of them.
But neglecting the importance of people while dealing with the urgency of an economic crisis has serious ramifications. Organizational performance suffers. Top talent is always marketable, and ready to move on to better options. And those that remain behind during a prolonged uncertainty disengage from their work and build up their resentment. When stability returns and the job market improves, survivors update their resumes and log onto job-search sites. We saw this with the downturn of 2001-2002. During the upswing that lasted from 2003 to 2006, surveys revealed that 50 to 80 percent of employees were actively looking for new work, and finding it.
Bringing years of research and hands-on experience to this timely and informative webinar, Beverly Kaye will discuss what organizations need to do to engage their kept-on workforce. In particular, she will describe:
  1. Why organizational loyalty and commitment may not be a given anymore, but why they're more important than ever
  2. Why managers are the mark of a company that is truly an "employer of choice"
  3. How managers can coach their employees through the challenges and demands of an organizational transition
  4. Why discretionary effort is not for sale, and how managers can motivate and inspire employees despite a difficult financial environment
Bring your challenges and questions to this seminar, and engage with Beverly on the critical issues that you face. Your fellow attendees and your own people will benefit from the ideas and strategies you take back to the office.

Special Bonus
All registrants receive a FREE copy of Beverly Kaye's book, Love 'Em or Lose 'Em: Getting Good People to Stay.

About the Presenter
Dr. Beverly Kaye is an internationally recognized authority on career issues, and retention and engagement in the workplace. She was named a "Legend" by the American Society for Training & Development (ASTD), as a "pioneer and prophet in the field of workplace learning and performance." She has also been named by Leadership Excellence as one of North America 's 100 top thought leaders, and as one of the top 10 career and life coaches in The Art and Practice of Leadership Coaching: 50 Top Executive Coaches Reveal Their Secrets.
As founder and CEO of Career Systems International, Dr. Kaye has worked with a host of organizations to establish cutting-edge, award-winning talent development solutions. Her first book, UP IS NOT THE ONLY WAY is considered a classic, but still very relevant today. She is also the co-author of the best-seller LOVE 'EM OR LOSE 'EM: GETTING GOOD PEOPLE TO STAY, which has been translated into 20 languages, as well as the follow-up companion best seller, LOVE IT, DON'T LEAVE IT: 26 WAYS TO GET WHAT YOU WANT AT WORK, and was co-editor of LEARNING JOURNEYS, an inspiring collection of essays from top management experts. She holds a doctorate from UCLA, and completed graduate work at the Sloan School of Management at MIT.  

The use of this seal is not an endorsement by the HR Certification Institute of the quality of the program. It means that this program has met the HR Certification Institute's criteria to be pre-approved for recertification credit.

Cancellation Policy

Event registrants may cancel their registration without penalty anytime prior to the start of the event.